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Video: How to optimise your images for web using a free tool

Adding images to your website enhances the appeal of your site. You need to choose appealing images but there is also another important part to adding them to your website that we’re going to talk about now. Making sure your images are sized for web. 

I know it can seem overly ‘techie’ to worry about image size. Please be worried. One of the primary reasons a visitor leaves is a slow loading website. So what can we do about it? 

We can make sure that your image dimensions match your site, and we can make sure that the file size isn’t too large.

What are the image dimensions?

The width and height of your image make up the dimensions. 

What is file size?

The file size of the document - how much data is used to make it. The larger the number, the slower to download. 

What is image optimisation?

The process of decreasing the dimensions and file size to fit the website, while maintaining a good quality image.

When we provide you with a Content Management System (CMS), we’ll provide you with a help document to get you editing your site with ease. In this document we include the image dimensions that you need to pay attention to.

There are many ways to edit your images to match the dimensions and file size. You can buy software, but one of our favourite simple tools to use is a website called PhotoPea.

Why is it Important to Resize Your Images?

Resizing your images isn’t just a techie detail—it’s essential for a high-quality, user-friendly website. Here are the main reasons:

  1. Improve Page Load Speed
    When images are too large, they significantly slow down page loading times. Visitors are quick to leave a site that doesn’t load fast, and oversized images are one of the main culprits. Faster loading pages keep your audience engaged and improve their browsing experience.
  2. Search Engine Optimization (SEO)
    Google takes page speed seriously. Sites with optimized images tend to rank higher because they’re faster and more efficient. By resizing your images, you’re not only helping your visitors but also giving Google a reason to favour your website in search results.
  3. Better User Experience
    Properly resized images look clean and professional. If your images are too large, they might look awkward, taking up too much space or pushing other content around on the page. Resizing ensures that your images fit well with your design, enhancing the overall visual appeal.
  4. Save Storage Space
    Oversized images can take up a lot of storage, especially if you have a large site. Resizing keeps file sizes manageable, reducing the strain on your website’s storage and resources.

By keeping these reasons in mind, resizing your images becomes a smart, impactful way to elevate both your site’s performance and your visitors’ experience.