Are customers finding the wrong information about your business?

Here's something that might surprise you: 95% of customers research purchases online before buying.

But here's what really gets me - most small business owners think having a website is enough.

I was chatting with a client recently and we discovered they had multiple Google Business listings. One of them showed they were "permanently closed." Not exactly the impression you want to give potential customers.

They'd spent time and money on a beautiful website. They were posting regularly on social media. But they'd completely forgotten about all the other places customers go to find them online.

So, let's talk about the 5 digital touchpoints you need to keep an eye on (beyond your website).

Your Google Business Profile

This isn't a "set it and forget it" thing. You need current hours, fresh photos, and you absolutely must respond to reviews. Here's a stat that'll get your attention: 81% of people check Google reviews before they'll even visit your business.

We've seen clients who couldn't change their address despite having full control of their listing. It happens more than you'd think.

Review monitoring everywhere

95% of consumers read reviews before making a purchase. That's not just Google - we're talking Facebook, industry-specific sites, and platforms you've probably never heard of.

One of the first things we do with new clients? Help them start gathering reviews. We've had clients tell us they win work specifically because they respond to every single review. It's that simple.

Directory listings (the boring but important stuff)

Your business details appear in online directories automatically. Problem is, many have old phone numbers, wrong addresses, or outdated business names. Tools like Moz Local can help you find and fix these.

Social media presence

Even if you don't post much, customers expect to find you on the major platforms. 71% of shoppers have been influenced by social media when making a purchase. Claim your business name everywhere - Facebook, LinkedIn, Instagram.

Protecting your brand online

Someone might have registered your business name with different extensions (.net, .org, .info). Set up Google Alerts for your business name so you know if someone's using it without permission.

Look, your website is important. But your customers are forming opinions about your business in places you might not even know exist.

Take control of these 5 touchpoints and you'll capture customers that your competitors are missing out on.

What questions do you have about managing your digital presence?