I've got a website, now I'll be flooded with customers, right?
The old idea of 'build it, and they will come'. Unfortunately it doesn't work with websites.
How about we start with what marketing is.
Marketing is a comprehensive topic in itself, but if you're new to business we can use the idea of marketing as the process of getting people intersted in your product or service (which is from Hubspot).
Where does your website fit in to your marketing?
Your website, by itself, doesn't bring in customers. It's a place for linking your marketing efforts back to.
A common misconception held by new website owners is that if they put their website online, then the customers will be flocking through the doors. This isn't the case.
There are many resources online that talk about the different types of online and traditional marketing and advertising channels you can utilise to bring clients to your business. But the one that might have you thinking 'but hey, whenever I search, I see businesses in the search listings, I want my business at the top'.
Most new business websites don't rank at the top. Google has over 200 factors that go into how the listings are shown for any given search. You could get lucky and land your business website on the first page of Google without any effort, but this isn't common.
What you're thinking of, is called Search Engine Optimisation, or SEO for short. It's a marketing discipline, where work is done to your sites technical elements, content that's included on the site, and external sites that link back to you website.
Developing your marketing plan, can be as intensive as you'd like it to be.
If you'd like to know more, we've gathered some resources for your: